Street artist to create interactive artwork for Ronald McDonald House
Acclaimed street artist Dside will create an interactive artwork to be showcased at the 2017 NZ Art Show. The finished masterpiece will then be donated to Ronald McDonald House Wellington.
Dside, a renowned Taranaki-born street artist, has been commissioned to create the artwork by NZ Art Show sponsor, ASB. He will produce the interactive piece in the midst of the NZ Art Show preparation, inspired by the event as it takes shape around him. The 1.2metre x 4.8metre artwork will be unveiled to the public at the event’s Gala evening on Thursday, June 1.
Detail of ALL SURFACE. Installation, Auckland, 2015. Done as BMD
Over the course of the show, attendees will be invited to add their mark to Dside’s original artwork, bringing the piece to life.
This is the first time NZ Art Show attendees will be given the opportunity to actively contribute to an artist’s artwork at the show.
After the show, the artwork will then be gifted to Ronald McDonald House and installed in the children’s playground to add further colour and activity to both the artwork and the play area.
This is not the first time Dside has collaborated with the public. In 2015, when he was a member of BMD, All Surface Cube was created as part of the official opening of the Len Lye Centre in New Plymouth. Since then he has a small number of site-specific collaborations specifically for art galleries.
‘The work produced on the streets is about giving to and collaborating with the public and their environment’, Dside says. ‘This project is a direct approach to the collaborative aspect by inviting the public to colour it in.”
A wall in New Plymouth
A wall in Taupo
Families staying in Ronald McDonald House will also be able to add their own mark to the artwork and when all the surfaces have been coloured in, staff will be able to erase the colourings, creating a fresh canvas and perpetuating the collaboration.
Wayne Howett, CEO of Ronald McDonald House Charities NZ, is excited by this project as it offers something fun for families to do while on their medical journeys with their loved ones.
‘We are very thankful to ASB, the NZ Art Show and Dside for this exciting opportunity; this proposed interactive art piece is perfect for our families as it gives them the chance to have some fun together doing something a little bit different’, says Wayne.
ASB head of community, sponsorship and events Mark Graham is delighted Ronald McDonald House families will benefit from Dside’s creative and interactive artwork.
“ASB has a longstanding relationship with Ronald McDonald House and we are pleased to involve them in the successful NZ Art Show,” Mr Graham says.
Ronald McDonald House Wellington has an extensive art collection, but this will be the first artwork of this kind created for Ronald McDonald House and it will be the first piece created by a street artist.
This year’s NZ Art Show runs for four days over Queen’s Birthday Weekend, from Friday June 2 to Monday June 5 at the TSB Bank Arena on Wellington’s waterfront.
Tickets for the show can be purchased online until May 26 – www.artshow.co.nz. Door sales will be available Friday 2nd to Monday 5th, June.
Dside is a street artist originally from Taranaki. For ten years he was part of the renowned anonymous street art duo BMD. In 2015, BMD decided to pursue separate adventures and since then Dside’s practices have been largely focussed on supporting and raising social, environmental and political awareness around topics he feels strongly about such as climate change and extinction.
Dside rarely sells his artworks for personal gain, instead preferring to donate his artworks.
About Ronald McDonald House
Every year, Ronald McDonald House takes care of over 3,700 families from across the country, creating and supporting programmes that strengthen Kiwi families throughout their children’s medical journeys, ensuring they are better placed to cope and help their children heal.
For more information or an interview with the show’s Executive Director, Carla Russell, or any of the other people referenced in this media release, contact:
Midge Murray, Wild Ideas Project Management (For NZ Art Show)
T: 04 387 4370 M: 022 685 7884 E: email@example.com